The Counselor Salesperson (CSP) is one of the core programs that make up Wilson Learning’s Sales Effectiveness: Advantage at the Customer Interface suite. CSP features an array of fully integrated learning components: proven consultative selling content delivered using a classroom-based, e-learning, or blended learning approach; application workshops; coaching Webcasts and other activities; reinforcement tools and resources; and a leading-edge Web portal — where it all comes together.

OFFERING OVERVIEW

Taking a Counselor Approach to sales is about understanding “the business of the business” so you can help customers solve real business problems. Simply put, people love to buy, but they hate to be sold. Wilson Learning’s CSP enables salespeople to differentiate themselves by demonstrating that they have what it takes to help execute business strategy, not just make another sale.

OFFERING DETAILS

Wilson Learning understands that many organizations have virtual, widely dispersed sales forces. We also appreciate that sales managers are facing unprecedented bottom-line pressures. That’s why we work closely with each customer to determine which learning methods will likely get the best results given your goals and unique situation. CSP is made up of distinct, yet integrated, core modules that can be delivered in the classroom, online, or using a combination of conventional and electronic delivery. To ensure that the learning experience is reinforced and enabled back on the job, we encourage customers to incorporate just-in-time job aids, such as reinforcement tools and resources. We also recommend that all salespeople who experience CSP take full advantage of our leading-edge Sales Effectiveness Web portal, an online environment where professional development and everyday work life converge — anytime, anywhere.